Sam studied Ethology at Wageningen University where she received her Masters of Science (Msc) degree in 1998. From there she specialised in dog behaviour and training. In 2006 she founded her own dog training facility Paws4Fun.

Always wanting to continue learning and teaching she is always in earch for more infornation by attending conferences and seminars. In 2012 she developed Proprioception training for dogs in The Netherlands. This has resulted in a puppy, adolescent and senior programme in the form of workshops and courses.

Teaching is a passion for Sam and in 2013 she started an instructors course on Proprioception training as well as an online learning environment (Clicker Training Academy). She gives lectures and workshops for professionals in the pet and sport dog industry on the subjects clicker training, puppy development, adolescents and proprioception training in different countries (Scotland, England, Belgium, Denmark, Iceland, France, The Netherlands and now also in Lithuania).

In October 2017 her fourth of a series of books will be published in The Netherlands. The series title is ‘Your dog physically and mentally in balance’ focusing on different developmental stages in dogs (pup, adolescent, adult/senior) and he fourth book will be about the dog as an athlete. In June 2016 she was a speaker at the IMDT (Institute for Modern Dog Trainers) conference for dog trainers and dog behaviourists. Also she has written several articles on dog behaviour and clicker training for the Dutch website doggo.nl and has published an article in the Spring 2017 issue of the APDT quarterly magazine The Chronicle of The Dog.